Prism Prize to honour best Canadian music video

September 25, 2012

The Association of Art and Social Change has introduced the Prism Prize, a new honour that will award $5,000 CDN to the best Canadian music video of the year.

Through a national, juried nomination process, the Prism Prize aims to recognize the artistry of the modern music video in Canada. The winning video will receive $5,000 CDN, to be shared between the artist/band and the music video production team.

The short list and winning video will be determined by an independent jury of Canadian music and film professionals, including journalists, bloggers, critics, programmers, broadcasters, as well as radio and television  personalities. Videos will be judged on originality, creativity, style, innovation and effective execution. Any music video created during the 2012 calendar year may be considered for entry. Nominations will be made by the jury and tabulated to establish a 15-video shortlist. Eligibility will be determined according to Canadian content rules as defined by the CRTC.

The top 15 nominated videos will be announced on February 14, 2013. The winning video will be announced at the end of Canadian Music Week, March 24, 2013. For news about the jury selection and prize details as they become available, visit  the Prism Prize website.